10:00 AM - 11:00 AM
Las Vegas Convention Center, North 260
Format: Building Knowledge Session
Level of Content: Advanced
Track: 50+ Housing
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: 50+ Housing Builders & Developers, Designers, Architects, Engineers & Planners, Sales & Marketing Professionals
Jeffrey Caruso, Caruso Homes Inc., Crofton, MD
Michael Costa, Highridge Costa Housing Partners LLC, GARDENA, CA
Dennis Cunningham, Active West Developers, Coeur d'Alene, ID
Ralph Spargo, 50+5 Development Group, Corona Del Mar, CA
What It’s About:
The current housing market includes a large and growing percentage of 50+ buyers. In this advanced session, builders specializing in the 50+ market will candidly discuss their products, their buyers and the challenges of building for and appealing to this sector of the housing market. Topics covered will also include marketing and sales strategies and design, amenities and location concerns. Through their experiences, you will gain insight about the obstacles they face and the strategies they use to overcome them.
What You'll Learn:
Gain insight from top builders about the biggest challenges in today's 50+ market and the outlook for new development.
Identify valuable 50+ national market trends and how they are affecting future development.
Learn the ways selling to this group of buyers is different from approaches used for first-time and move-up buyers.
New Spin on an Old Favorite: Making Email Your Most Valuable Tool for Reaching 50+ Buyers
Economic & Market Forecast for the 50+ Housing Industry
20 Questions You Always Wanted Answered About 50+ Design