Data on Designing for Millennials

SKU: 15NAHB-IBS-048
*
$13.00
$15.00

10:00 AM - 11:00 AM
Las Vegas Convention Center, South 228

Format: Building Knowledge Session
Level of Content: Intermediate
Track: Design, Development & Community Planning
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.00 LU hour(s)
Appropriate for: Multifamily Builders & Developers, Designers, Architects, Engineers & Planners, Single Family - All

Moderator(s): 
Jeff LaFetra, Bassenian/Lagoni Architects, Newport Beach, CA

Speaker(s): 
Mollie Carmichael, John Burns Real Estate Consulting, Irvine, CA
David Kosco, Bassenian Lagoni-Architects, Newport Beach, CA

What It’s About:
This session digs into real data and original research about the designs and floorplans that appeal to the young and restless Millennial generation who are much different from the generations before them. You'll explore what motivates them, how they want to live and the neighborhood characteristics that appeal to this discerning and unique group of home buyers.

What You'll Learn:
Analyze original consumer research that highlights the neighborhood characteristic Millennials will pay to have.
Understand how to plan space to appeal to the way this young and restless generation lives.
Explore elevations, from classic to contemporary, that resonate with this group of home buyers.
Evaluate forecasts for how this sizeable generation is expected to behave as they move into their family years.

Related Program(s):
Creativity on Tap: Colorful, Captivating & Cutting Edge Design Trends
60 Minutes Live: Design a Millennial Floor Plan
2015 Trends: 60 Design Ideas in 60 Minutes

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