8:00 AM - 9:00 AM
Las Vegas Convention Center, North 260
Format: Building Knowledge Session
Level of Content: Intermediate
Track: Custom Building & Remodeling
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Remodelers, Designers, Architects, Engineers & Planners, Single Family - Custom
Fred Reikowsky, LPBC, Legacy Business Leaders LLC, Canton, OH
What It’s About:
Selling design-build services is an art that requires a clear and sustainable strategic plan in order to produce consistent, profitable projects, yet many contractors default to a "come-one, come-all" sales mentality. Design-build success has become more dependent upon sophistication; especially with the limitless quantity of information available to today's prospects and growing number of competitors re-entering the market. In this session, you'll learn the key concepts for identifying the most ideal clients, introducing them to the sales process and inviting them to be part of an enjoyable, and memorable, design-build experience. You'll receive tools that can be implemented immediately and position your company for long-term success.
What You'll Learn:
Identify the three key components of a successful design-build selling strategy and how to implement them for long-term success.
Understand the creation and implementation of a dynamic "lead-to-contract" process and learn how to read your prospects.
Gain insight in how to leverage powerful design agreements that attract the right prospects and guide them through to a mutually profitable conclusion.