Most physicians think of social media sites (when they think of them at all) as time wasters primarily used for entertainment. This is a mistake. Social media sites such as Facebook and Twitter have shown that effectively networked communities can transmit important data and even bring new ideas to the forefront of cultural debate. Posting useful content in large groups on LinkedIn can mean that thousands
of professionals related to your field will learn from you and recognize your expertise. OEM professionals not interested in business promotion may be interested in the opportunity to share thoughts and ideas with colleagues across the world who are using these tools. This highly interactive session will provide an overview of several of these sites and demonstrate their relevance to OEM practice, and provide tips for
efficient and effective use by busy clinicians. This session is sponsored by the Council on OEM Practice.