Best Practice Competitive Market Analysis

Wednesday, January 20 | 8:00 - 9:00 AM
Location: North 264

Format: Building Knowledge Session 
Level of Content: Advanced 

Appropriate for: Single Family - Production , Sales & Marketing Professionals, Single Family - Spec/Tract

Track(s): Business Management & Operations

Speaker(s): Mike Benshoof, Red Door Homes, Harrisburg, PA

What It’s About:
In this advanced session, you’ll learn about a sophisticated system for market analysis that tracks the effects of sales velocity in relation to price changes, standard features, incentives, and location and how you can maximize sales price in relation to velocity. There is little to no cost for this valuable market insight – only your time – and the rewards are significantly profitable. Don't let a competitor outsell you just because you don't have the best information. In just one hour, you can dramatically increase your chances for success when analyzing potential and existing projects.

What You'll Learn:
Identify smart ways of comparing different communities and homes on an "apples-to-apples" basis.
Learn how to run quick analysis on potential new communities and have a fact based go, no go, conclusion within a few days.
Know the maximum amount you can afford to pay on a finished lot, and develop a more sophisticated business plan when trying to acquire A&D money.
Learn how to set your standard features and sales price to achieve optimal sales velocity, and how to quickly recognize when you have a people, price or product problem.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)