{"product_id":"19aes-pd03-patents-and-product-development","title":"19AES-PD03: Patents and Product Development","description":"\u003cp\u003ePresenters:\u003cbr\u003e\u003cem\u003e\u003ca href=\"http:\/\/www.aes.org\/events\/147\/presenters\/?ID=9036\"\u003eJoseph Reid\u003c\/a\u003e\u003c\/em\u003e, Perkins Coie - San Diego, CA, USA\u003cbr\u003e\u003cem\u003e\u003ca href=\"http:\/\/www.aes.org\/events\/147\/presenters\/?ID=8625\"\u003eJohn Strawn\u003c\/a\u003e\u003c\/em\u003e, S Systems, Inc. - Larkspur, CA, USA\u003cbr\u003e\u003cem\u003e\u003ca href=\"http:\/\/www.aes.org\/events\/147\/presenters\/?ID=8627\"\u003eBabak Tehranchi\u003c\/a\u003e\u003c\/em\u003e, Perkins Coie - San Diego, CA, USA\u003c\/p\u003e\n\u003cp\u003eForewarned is forearmed. How often has a company found itself in a lawsuit regarding patents, a lawsuit that could have been avoided? The best defense is to incorporate intellectual property into every stage of the product development process: market opportunity, your competitors, concept, design, implementation, marketing, release, and protecting your inventiveness. We will cover the basics of patents including what a patent is, how you can get a patent for your work, and what happens in litigation if you are attacked or you need to protect your rights.\u003c\/p\u003e","brand":"Audio Engineering Society","offers":[{"title":"Default Title","offer_id":49970099061051,"sku":"19AES-PD03","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/3560\/9147\/files\/19AESPic_fe5e0bca-10cc-4f07-94de-793428474e42.jpg?v=1737908177","url":"https:\/\/mobiltape.com\/products\/19aes-pd03-patents-and-product-development","provider":"Mobiltape","version":"1.0","type":"link"}