11AAP-CE02: Social Media and its Impact on Networking and Marketing Your Practice

Sunday Session

Program Track: Practice Development and Management

Moderator: Jeanne M. Salcetti
Speaker: Monte Lutz

It seems there's a shiny new social media toy every day, but you are busy
running a business and don't have time to play with all of them to determine
which is the right fit for marketing your practice. A practical, actionable look
will be taken at how to choose (and use) the right social media instruments to
keep your practice healthy. Platforms of discussion include Facebook, Twitter,
Foursquare and search marketing.