17AAP-FCE09: Cost-Effective Techniques to Grow Your Practice Part 2

Monday Session, 10:45 a.m.–12:15 p.m.

Program Track: Practice Development and Management

Moderator: Bruce Edelstein

Speaker: Lee Sheldon

The periodontal practice is challenged by unprecedented business challenges. Many practitioners are struggling to find answers in a shrinking dental market as well as a shrinking referral base. This two-part series details successful strategies that they have been implemented to create periodontal practice growth. Just when you think you have tried everything, this course will show you cost-effective strategies designed to enhance your practice with improvements to achieve growth.

Educational Objectives:

• Develop phone skills to assure that every potential patient who calls your office schedules with you.

• Adopt strategies to attract the periodontal and complex patient to your practice, including utilizing Google reviews.