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American Academy of Periodontology

19AAP-FCE12: Unique and Effective Management and Marketing Secrets

19AAP-FCE12: Unique and Effective Management and Marketing Secrets

Tuesday, 10:45 a.m. – 12:15 p.m. East, 253 B 

Leadership, Personal, and Practice Development 

Moderator: John R. Herrin 

Speakers: Robert M. Pick and Gregory A. Toback 

Educational Objectives: 

  • Examine the mindset of the health care consumer and their decision making. 
  • Grasp the power of emotional connection through storytelling. 
  • Review some proven management methods to create a super team. 
  • Describe how biannual business team-building retreats can help contribute to become practice success. 
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