19MDRT-53A: Selling to the Chinese Consumer

Focus Session

Wednesday, June 12, 2019
10:00 - 11:00 a.m.

SELLING TO THE CHINESE CONSUMER

China's middle is class is 430 million and growing, and 50 million Chinese expatriates live in other countries. How do you apply Western sales strategies when selling to Chinese clients? How are both cultures similar and different? Sanders discusses strategies you can implement immediately to establish a presence in China or in the Chinese community in your own country.