21AAP-FCE6: The New Age of Marketing: The Secrets to Leveraging Social Media as a Marketing Tool for the Periodontal Practice

Speaker: Andrés E. Ponce

This presentation aims to show the possibilities that today’s periodontists have to communicate through social media to their different audiences, delivering value, content, and ideas related to their daily work or their projects in an effective, innovative, and efficient way. Attend this course to gain positive and beneficial results for yourself, your practice, and your patients.

Educational Objectives:
• Discover the possibilities of social media in the periodontal practice.
• Grasp how social media channels are used as a communication tool.
• Create value content through the use of different tools.
• Leverage social media as a marketing resource for the periodontal practice.