22AAP-FCE1: Emerging Perio Practice Models: Owning GP Referral Practices

Speakers: Jeffrey V. Burch, Justin D. Zalewsky

Industry changes have led to the emergence of novel periodontal practice models beyond the traditional referral-based practice approach. One such unique model involves the acquisition of restorative “feeder” practices that sometimes pre-existed as independent referring offices. This model presents some interesting solutions for challenges facing periodontists today. In this session, we will explore this approach, its benefits, and the many challenges that a periodontist might encounter.

Educational Objectives:
• Utilize a Marketing Coordinator to create and accomplish goals.
• Create content that allows you to compound your efforts.
• Discover 5 key areas to focus your