24GC-12A: Driving Reputation and Referrals: Personal Branding in a Digital World

With an influx of competitors and content on social media, financial services professionals need to rise above the clamor to reach prospects and stay connected to clients. Washington explores innovative tactics that will help you generate more referrals, identify powerful tools for guarding your reputation against misinformation online, and uncover the biggest gift your clients and prospects want that no one is discussing.