26GC-06A: Can You Handle Your Own Objection; Conversations to Conversions; The 4 Pillars of Trust: How to Build Connection and Confidence with Clients

When it comes to financial advisors buying more protection for themselves, Marten says, they often sound exactly like their prospects, saying, “Oh, I don’t have the money right now,” or “I’ll buy it next year” or “I think I already have enough.” She shares her personal story of how she handled her own objections when it came to buying insurance, experiencing firsthand the miracle of insurance. - Miliana Marten

The top closers are advisors who earn their clients' respect and money. Discover Gan’s P-A-S framework to pivot from product selling to sales attraction while learning proven techniques that get your prospect's attention and motivate them to buy. - Chin Soon Gan

Though the foundation of every lasting client relationship is trust, it is often treated as an emotion to be earned rather than a discipline that can be built intentionally, Yeoh says. He explains how the four pillars of trust — competence, reliability, care and sincerity — can help create stronger connections and greater client confidence. - Cheng Huann Yeoh