26MDRT-27A: Serve Your Industry, Research Niche Markets, Strengthen Your Business Brand and Become an Insurance Communicator

A key element of the financial services profession is to think about a specialization that refreshes your business, builds new networks of relationships, and provides new products and education to your clients. Martonosi shares how she identified her niche market — developing sports insurance for car and motorcycle sports as well as career path models for athletes — and discusses how her five-step model can help you build your own advisory brand, reach new target markets and leverage the power, visibility and partnership of brand ambassadors. - Edit Martonosi