How to Effectively Sell to the 5 Buying Personas

Thursday, January 21 | 10:00 - 11:00 AM
Location: North 260

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Remodelers

Track(s): Custom Building & Remodeling

Speaker(s): Todd Bairstow, Keyword Connects, Waltham, MA

What It’s About:
While many homeowners get their first exposure to your company through offline advertising, they undoubtedly go straight to your to website to fully investigate your company, products and services. Congrats on getting them there, but what happens next? All online shoppers are not created equal and companies who ignore the buying differences do so at their own peril. This session will review the online habits of today's homeowner, explore the five unique buying personas and outline what remodeling companies need to do to most effectively sell to each of these targets.

What You'll Learn:
Identify the five types of online buyers: Straight Arrow, Reputation Detective, Product Geek, Price Monster and Wired Homeowner.
Recognize what motivates and drives these five types of buyers.
Learn to more effectively communicate with and sell to these different types of buyers.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)