100% of Your Prospects Are Influenced by the Internet: Now What?

Tuesday, January 19 | 1:00 - 2:00 PM
Location: South 220

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Sales & Marketing Professionals, Single Family - All

Track(s): Sales, Marketing & Customer Focus

Speaker(s): 
Carol Morgan, CAPS, CSP, MIRM, mRELEVANCE, LLC, Cartersville, GA | 
Kevin Oakley, Do You Convert, Delaware, OH

What It’s About:
Regardless of the percentages often quoted, the reality is that 100% of your prospects are influenced by the internet – through their own use or through that of family and friends. If statistics show this should be the most important aspect of your marketing mix, why are so many builders puzzled about executing an effective online strategy? This session will lead you step-by-step through the process of creating and implementing an online marketing plan that can deliver maximum results. Using case studies from builders of all types and sizes, you’ll learn about the tactics that deliver best results, find out how to budget your time and energy and discover how to focus on what matters, ignore what doesn't and understand the difference.

What You'll Learn:
Learn how to budget for online marketing efforts (regardless of company or budget size)and how to track the key metrics of cost per lead and cost per sale.
Discover how to speed up results by focusing on the highest-ROI strategies first.
Identify the three biggest mistakes that builders make online, and how to avoid them.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)