20 Ways to Attract Customers & Deliver ROI With Energy Efficient & Sustainable Products

8:00 AM - 9:00 AM
Las Vegas Convention Center, North 262, Level II
Track: High Performance & Energy Efficient Building
Continuing Education: NAHB – 1 hour
Level: Intermediate

Green building is a buzzword in all aspects of the industry. But “green” is more than a fad; energy efficiency and sustainability are now a way of life. In fact, 9 out of 10 consumers are more likely to buy from companies that are sustainable and will switch brands
to greener products. What does it take to meet the ever-growing demand for energy efficient, sustainable homes – and stand apart from the competition? Top manufacturers will offer a peek into their consumer preferences research, and explain how it has guided
product development. They will also share the products most in-demand today, and what they think will be hot tomorrow. You will further be able to define the ROI of green and learn 20 ways you can attract and keep customers by incorporating sustainable
products into their homes.

Moderator:
Glenn Renner, HomeSphere, Lakewood, CO

Speaker(s):
Johnny Cope, Electrolux, Charlotte, NC
Steve Revnew, Sherwin-Williams Company Paint Store Group, Cleveland, OH
Todd Roy, Progress Lighting, Greenville, SC