200K Houzz Users Speak: Insights from Largest-Ever Consumer Home Renovation Study

3:00 PM - 4:00 PM
Las Vegas Convention Center, South 220

Format: Building Knowledge Session
Level of Content: Novice
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.00 LU hour(s)
Appropriate for: Remodelers, Designers, Architects, Engineers & Planners, Single Family - All

Speaker(s): 
Liza Hausman, Houzz, Palo Alto, CA

What It’s About:
Get exclusive insights on product and style trends, what seniors and Millennials are looking for, the impact of the economy and housing market by region, and much more - all to help you better grow your business and serve your clients. With nearly 200,000 respondents across the U.S. and around the world, Houzz's annual homeowner study is the largest of its kind, providing unique insights into planned renovations, the motivations behind these projects and how people are evaluating and hiring residential building, remodeling and design professionals.

What You'll Learn:
Understand regional differences and trends in style, scope, design and fixture preferences when it comes to custom home building and major remodeling projects.
Learn what Millennials plan for in home buying and renovating, how they differ from other age groups, and how these differences impact your marketing activities.
Identify the motivations behind projects, homeowner priorities when it comes to hiring a pro, and how you can use this information to improve your marketing activities.
Gain understanding of homeowner sentiment, how it impacts their building and renovation plans, and how you can use these insights to better serve them.