5 Core Property Management Competencies That Drive Leasing Velocity & Profitability

Thursday, January 21 | 8:00 - 9:00 AM
Location: North 253

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Multifamily Builders & Developers, Sales & Marketing Professionals

Track(s): Multifamily

Speaker(s): Jennifer Nevitt, Forty-Two, LLC, Plymouth Meeting, PA

What It’s About:
The rhythm of the leasing business is inconsistent and sometimes difficult to navigate, but the signs of a shifting market are usually visible when you know what to watch for. This session addresses the five core competencies of shrewd property management firms that have been able to maintain high levels of customer satisfaction while driving velocity and profitability. You will explore topics such as tenant worthiness versus income, automatic pricing systems, applicant approvals, Priority Wait List strategies, key motivators for your team … and more. This session will expose the gaps in the systems and justifies simple, strategic solutions to keep your property profitable and give you a competitive edge.

What You'll Learn:
Identify the failures behind automatic pricing systems, and learn what factors you should take into consideration when pricing your units.
Determine the real value of your apartments and the correlation between showing certified-ready apartments and your net operating income growth.
Understand what adjustments your team must make with respect to denial rates, concessions, lease expirations and community transfers when your market shifts.
Explore your Priority Wait List (PWL) strategy, and implement a customer-friendly plan for securing new PWL applicants every week.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)