5 Reasons Your Salespeople Aren’t Selling & What To Do About It

Tuesday, January 19 | 10:00 - 11:00 AM
Location: South 220

Format: Building Knowledge Session 
Level of Content: Advanced 

Appropriate for: Sales & Marketing Professionals, Single Family - All, Single Family - Custom

Track(s): Sales, Marketing & Customer Focus

Speaker(s): 
Meredith Oliver, Master CSP, MIRM, Meredith Communications, Raleigh, NC | 
Jared Weggeland, Focus Homes, Lakeland, FL

What It’s About:
Most builders are relying on 35-year-old ideas about how to sell homes. They do not embrace social selling or provide the tools and training necessary to be effective with digital home buyers. In this advanced session, you'll see real-life examples of how the most progressive sales teams in the country are blowing past quotas with a high-tech and high-touch approach. Presenters will not only provide "why" a new method for sales is needed, but also the "how" - with insight on topics ranging from online fans, tablets, apps and interactive displays, customized sales presentations, fanatical follow-up and more. You'll learn the steps for transforming the culture in your business and walk away with ideas to accelerate sales in the digital era.

What You'll Learn:
Utilize social selling to drive more onsite and online traffic, leads and sales.
Generate more second appointments with creative, personalized, high-touch follow-up messages.
Incorporate technology into the sales center, using tools such as tablets, apps, touch screens and interactive displays.
Deliver a dynamic, memorable and engaging sales presentation designed to match the buyer's journey that results in accelerated sales.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)