Combating the Labor Shortage Through Latino Workforce Engagement


8:00 AM - 9:00 AM
Las Vegas Convention Center, North 264

Format: Building Knowledge Session
Level of Content: Intermediate
Track: Business Management & Operations
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Remodelers, Single Family - All

Ricardo González, Bilingual America, Goodyear, AZ

What It’s About:
The U.S. Bureau of Labor Statistics projects that Hispanics will account for 74 percent of all labor force growth by 2020. How are you positioning your company to tap into this powerful and emergent talent pool, especially as our industry faces a growing labor shortage? In this session, Ricardo González, Founder and CEO of Bilingual America, will help you develop a clear and strategic understanding of Latino workforce demographics and important psycho-social considerations. You will be able to apply the proven recruiting and leadership development techniques to make your organization a magnet that attracts and retains the Hispanic workforce.

What You'll Learn:
Gain an understanding of specific psycho-social dynamics (demographics, regional/generational differences, trust factors) and how they influence the Latino worker in the US.
Identify specific recruiting strategies ranging from social media to non-traditional channels and gain specific instruction on where to best recruit the Latino worker.
Learn how to develop the communication skills of Latino leaders within your organization thus creating a more positive and productive company culture.

Product speakers