Tuesday, January 19 | 3:00 - 4:30 PM
Location: South 220
Format: Building Knowledge Session
Level of Content: Advanced
Appropriate for: Multifamily Builders & Developers, Sales & Marketing Professionals, Single Family - All
Track(s): Sales, Marketing & Customer Focus
Speaker(s): Jared Weggeland, Focus Homes, Lakeland, FL
What It’s About:
Do you already have an online sales and marketing program that is producing some success, but you would like to see more tangible results? Would you like to grow your online sales results to 20%, 50% or more? In this advanced session, you will hear first-hand from a builder who increased his online sales from only 9% in 2010 to a whopping 74% in 2015! He’ll share tactics to increase online sales at both the individual and corporate level and teach you how to evaluate your efforts to detemine what’s working and what’s not. If you have a functioning online sales program, but are looking to substantially grow that program’s output and effectiveness, this is a can’t-miss session!
What You'll Learn:
Discover how those selling from a model center or retail location can generate more online sales and more revenue.
Learn how to increase your online sales counselor’s effectiveness in setting and keeping qualified appointments, increasing sales and generating more revenue.
Learn how to create an online dashboard to help you evaluate the effectiveness of your online sales and marketing efforts and increase sales.
Continuing Education: NAHB - 1.50 CE hour(s), NKBA - 0.1 CEU(s)