A Playbook for 50+ Market Domination

8:00 AM - 9:00 AM
Las Vegas Convention Center, North 260, Level II
Track: 50+ Housing
Continuing Education: NAHB – 1 hour
Level: Intermediate

This session turns typical 50+ housing research on its head and instead, comes at it from a consumer perspective – without pre-conceived biases from the developer or home builder. The audience will experience a real-time, live research seminar that
delivers quantitative and qualitative results, with the panel of experts translating live results into viable business strategies. Topics such as housing product design, options and upgrades, lifestyle theming, amenities, services, pricing and HOA fees will also be discussed.The result is a solid playbook full of marketing and sales strategies, no matter the type of property.

Speaker(s):
Deborah Blake, Cecilian Worldwide, Litchfield Park, AZ
Jane O’Connor, 55 Plus LLC, Charlemont, MA
Margaret Wylde, ProMatura Group LLC, Oxford, MS