Advanced Facebook Advertising Strategies for Builders

Tuesday, January 19 | 1:00 - 2:00 PM
Location: South 228

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Multifamily Builders & Developers, Sales & Marketing Professionals, Single Family - All

Track(s): Sales, Marketing & Customer Focus

Speaker(s): Dawn Sadler, Idea One Media, New York, NY

What It’s About:
With extensive data on more than 890 million daily users, Facebook offers one of the most advanced tools available for advertising to potential home buyers. For a fraction of the cost of paid search, you can dramatically increase both the quantity and quality of traffic to your website, lower costs and convert more leads for less money. In this session, you’ll hear how one builder increased sales 400% in one quarter based, in part, on a Facebook ad spend of less than $1,000. You’ll also receive step-by-step instructions for creating your own marketing plan using Facebook ads and advanced targeting strategies.

What You'll Learn:
Develop a Facebook advertising strategy.
Learn how to define and target specific audiences based on location, employers and interests.
Discover retargeting strategies that can reduce your sales cycle.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)