We have all been adding more to our lives and our businesses over the years. Now the need of the hour is to continue to add more even during a slump. Parekh believes that there are opportunities to make the best of every situation, including the global pandemic. In this session, he describes how he has substituted “recession” with “respond, reset and reinvent.” Topics he discusses include preparing without panicking, relationship building, cold calling, referrals, staff empowerment, delegation, and restructuring and updating your client base.