In Asia, there are a lot of insurance agents. Clients can easily find many agents if they want to buy insurance, so why someone should choose you is a big problem we need to solve, and why a client should refer friends to you is a bigger problem yet. Peng Bo shares some ideas from his six years of MDRT experience about how to build a unique brand in your client’s mind.
亚洲有许多保险代理人。客户如果想买保险,就可以很轻松地找到很多代理人,那么客户为何要选择你呢,这是我们需要解决的一个大问题。而客户为何要将自己的朋友推荐给你,这是一个更大的问题。我将根据自己 6 年的 MDRT 经验分享一些观点,探讨如何打造客户心目中的独特品牌。