The SPIN advisory sales technique employs step-by-step, precise, powerful questions to help clients envision the road ahead, "see" where they are at risk and make decisions. It is also a map sales personnel can use to understand clients' needs and assist them with security planning. It is a method that helps the seller and the client attain mutual goals.
SPIN顾问式销售系统运用循序渐进且精准有力的提问让客户理清思路,“看到”风险敞口,做出决定;它也是销售人员的地图,了解客户需求并助其做好保障规划。此法帮助销售员和客户达到共同目标。