Tuesday Session
Lee challenges the existing paradigm that your bottom line is profit and questions the conventional wisdom of best business practices. She explains how there is a growing consumer demand for businesses to be accountable for their impact on humanity and the environment, so understanding human connection and its power to increase our profits, inspire change and build trust is vital. The internet gives people the power to advocate for your business or bring it to its knees. Your impact is now your culture, business brand and messaging, and there's no faking it.