Better is Boring, Different is Radical! How to Powerfully Articulate Your Uniqueness for Results

Tuesday, January 19 | 3:00 - 4:30 PM
Location: South 228

Format: Building Knowledge Session 
Level of Content: Advanced 

Appropriate for: Sales & Marketing Professionals, Single Family - All

Track(s): Sales, Marketing & Customer Focus

Speaker(s): 
Myers Barnes, MIRM, MIRM, Myers Barnes Assocites, Inc., Kitty Hawk, NC | 
Brian Flook, MIRM, Power Marketing, Hagerstown, MD

What It’s About:
America boasts thousands of builders, most of whom use practically the same processes and materials to build their homes. Yet builders still tend to market only by defining how they are ‘better’ than others. Being better is boring. Being better is a hamster wheel. In this advanced session, you will discover how being ‘different’ is far more important than being better. By understanding who you are and defining what your product really is, you can stop using tired phrases and instead begin selling based on what makes you truly unique.

What You'll Learn:
Learn how to powerfully articulate your uniqueness in such a fashion that will result in more sales.
Understand why being better than the next guy isn't a powerful way to differentiate your business, homes or communities.
Learn tactics to segment your audiences so that you can be different in the way they need you to be in order to gain the sale.
Learn how to develop a sales proposition that resonates by capitalizing on your audience's rebellious tendencies and motivations.

Continuing Education: NAHB - 1.50 CE hour(s), NKBA - 0.1 CEU(s)