Branding Matters to "Her": Increase Sales Through Effective Brand Management

1:00 PM - 2:00 PM
Las Vegas Convention Center, South 221, Level II
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB – 1 hour
Level: Advanced

In the age of social media and word-of-”mouse” reviews, one of the biggest challenges builders face is brand management, and especially when it comes to creating a strong connection with women – the main home buying audience. Both online and off, your brand tells the story of who you are, what you do and why you are the best choice, often before a prospect ever walks through the door. In this session, you will learn how to identify your brand, tell your story online and incorporate your brand into on-site sales presentations while at the same time, refining your branding to be more compelling to the female audience. Additionally, learn how to drive more traffic, referrals and sales by maintaining your positive brand with reputation management and on-going on-site and online engagement.

Speaker(s):
Mollie Elkman, Group Two Advertising, Philadelphia, PA
Kerry Mulcrone, Kerry & Co., Hudson, WI