Can’t Find Grade “A” Sites? Learn How to Be Successful with “B” and “C” Sites

1:00 PM - 2:00 PM
Las Vegas Convention Center, South 231

Format: Building Knowledge Session
Level of Content: Advanced
Track: Design, Development & Community Planning
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.00 LU hour(s)
Appropriate for: Single Family - Production , Single Family - Small Volume Builders, Single Family - Spec/Tract

Moderator(s): 
John Schleimer, MIRM, CAASH, NorCal Market Perspectives Inc., Roseville, CA

Speaker(s): 
John Ralston, Premier United Communities, Granite Bay, CA
John Thatch, Dahlin Group Architecture Planning, Pleasanton, CA

What It’s About:
With major regional builders and public interests gobbling up the grade "A" residential sites across the country, many mid-sized production and small volume builders are faced with the challenge of building within less desirable "B" and "C" sites. This advanced session will share how you can research and develop product and marketing strategies that will result in successful, and profitable, new home communities for these often overlooked sites.

What You'll Learn:
Apply research techniques to identify market-acceptable locations and product opportunities for "B" and "C" sites whether they're in-fill or rural.
Discover how to structure land or lot purchase deals (and take down schedules) to reduce risk and improve the likelihood for success with these sites.
Explore how to select the right product, floor plan mix and standard features to make these sites attractive to buyers.
Recognize which marketing strategies will help generate buyer awareness of these sites and produce prospect traffic and sales.

Related Program(s):
Filling the Gap: Small Sites for Big Success
Creating Community: What Buyers Really Want & How You Can Deliver It
Site Design Plan Review