Caught on Tape! Lessons Learned from My Bad Video Shop

1:00 PM - 2:00 PM
Las Vegas Convention Center, South 220, Level II
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB – 1 hour
Level: Intermediate

What happens when you hire a video shopping firm to “shop” your sales process and your sales team scores poorly? What actions should you take? Explore how sales managers can coach and train based on video shop results. You will see several low scoring video shop clips, and salespeople interviewed via tape
discussing how they turned their poor performance around to become top-producing agents. Through this session, you will learn how to handle the low scores appropriately, so you can turn a disappointment into a lesson that will result in improved sales performance.

Moderator:
Melinda Brody, MIRM, Melinda Brody & Company, Apopka, FL

Speaker(s):
Christy Beck, MIRM, Coldwell Banker Howard Perry & Walston Builder Services, Raleigh, NC
Nicole Caldwell, Neal Communities, Sarasota, FL
Peter Winter, Standard Pacific Homes, Tampa, FL