Census Data Made Easy: Tools for DIY Market Research

Thursday, January 21 | 1:00 - 2:00 PM
Location: North 253

Format: Building Knowledge Session 
Level of Content: Novice 

Appropriate for: Multifamily Builders & Developers, Retail/Wholesale Distributors, Single Family - All

Track(s): Financing Strategies, Market Forecasts & Legal

Speaker(s): 
Erica Filipek, U.S. Census Bureau, Washington, DC | 
Joseph Huesman, U.S. Census Bureau, Washington, DC | 
Raemeka Mayo, U.S. Census Bureau, Washington, DC | 
Philip Thompson, U.S. Census Bureau, Washington, DC

What It’s About:
You don't need to hire a consultant to compile data about your market or data needed for a business plan. Learn how to access free, detailed local demographic and economic information on the Census Bureau's website. This session will provide a demonstration on how to use the Business Development Tool, which provides county-level data tailored to small businesses that is simple to access and use. Learn how the data you provide to the government are used, and receive a guide to use when you return to the office to have this knowledge at your fingertips.

What You'll Learn:
Learn how to use the Census Bureau's website and Business Development Tool to find free, local demographic and economic data about potential markets.
Use Census Bureau data to identify characteristics of your competition.
Understand how the data they provide to the government are used to develop economic statistics.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)