Click, Connect, Commit: How Custom Builders Can Personalize the Online Buyer Experience

10:00 AM - 11:00 AM
Las Vegas Convention Center, North 253

Format: Building Knowledge Session
Level of Content: Novice
Track: Custom Building & Remodeling
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Sales & Marketing Professionals, Single Family - Custom

Speaker(s): 
Dawn Sadler, Idea One Media, New York, NY

What It’s About:
As a custom home builder, you're the expert in creating a home that's tailored for the unique needs of your customer, but how well are you personalizing the online buyer experience? Today, personalized content delivered through social media, blogs, email marketing and online press releases can create a powerful online brand that attracts leads, builds trust and differentiates your brand. In this high-energy session, you'll learn how to leverage content to create meaningful relationships online so that viewers take action.

What You'll Learn:
Discover 10 keys to building a website that earns the trust of prospective customers.
Find out how to build and nurture a healthy pipeline of leads for your business.
Learn how to create personalized content for your blog, social media and email marketing based on the 6 P's.