Content Is King: Drive More Traffic, Leads & Sales with Content Marketing

3:00 PM - 4:00 PM
Las Vegas Convention Center, South 229

Format: Tech Hub Session
Level of Content: Advanced
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Sales & Marketing Professionals, Single Family - All, Single Family - Custom

Speaker(s): 
Kristi Allen, McArthur Homes Inc., South Jordan, UT
Meredith Oliver, Master CSP, MIRM, Meredith Communications, Raleigh, NC

What It’s About:
Content marketing is a long term strategy that includes developing original, relevant content for your website visitors. With constant updates to Google's search algorithms, the best way to drive traffic and improve search rankings is with content marketing. This session will teach you how to develop and execute a content marketing strategy on your website and social media sites, and how to leverage content you already have and create new content. You'll also gain insight into what content creation should be outsourced and what should be created internally.

What You'll Learn:
Learn what content marketing is, why it is important and how to develop a strategy for content creation.
Gain insight into how to leverage existing content, create new content and outsource effectively.
Discover what types of content work for other builders based on real world examples.
Understand how to measure and track results with Google Analytics and social media tracking reports.