Creating Community: What Buyers Really Want & How You Can Deliver It


10:00 AM - 11:00 AM
Las Vegas Convention Center, South 231

Format: Building Knowledge Session
Level of Content: Advanced
Track: Design, Development & Community Planning
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.00 LU hour(s)
Appropriate for: Multifamily Builders & Developers, Land Development, Single Family - All

Christopher Grady, KEPHART, Denver, CO
Michael K. Medick AIA, BSB Design, Alexandria, VA

What It’s About:
There is conflicting information about what consumers want in a community. While there is a push for density, smart growth and walkability as often promoted in the media, there is also a desire for a suburban or even rural living environment for many buyers. In this advanced session highlighting data collected by the NAHB and NAR, you will learn how to address these conflicts in a sensible way that meets the needs of the community and the desires of new home buyers. You will get a head start on designing a new community with a solid base of market reality.

What You'll Learn:
Understand the specific consumer community design preferences from the NAHB "What Home Buyers Really Want" survey and the NAR consumer survey.
Create community design solutions that address that wide variety of consumer preferences in a way that makes sense for builders and developers.
Apply the effective use of density in order to meet the needs of the consumer.
Demonstrate how to address conflicts in a sensible way that meets both the needs of the community and the desires of new home buyers.

Related Program(s):
Filling the Gap: Small Sites for Big Success
Small Builders, Big Ideas
2015 Trends: 60 Design Ideas in 60 Minutes

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