Do You Track Your Marketing or Are You Afraid of What You’ll See?

3:00 PM - 4:00 PM
Las Vegas Convention Center, South 221

Format: Building Knowledge Session
Level of Content: Intermediate
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Sales & Marketing Professionals

Moderator(s): 
Mitch Levinson, CAPS, CGP, CSP, MIRM, MBA, mRELEVANCE LLC, Arlington Heights, IL

Speaker(s): 
Amy Cooper, Highland Homes, Lakeland, FL
Jeremy Wright, Wright Homes Inc, McCalla, AL

What It’s About:
A common complaint among sales and marketing teams is the difficulty in meeting big picture sales and marketing goals. Many new home marketers can get traffic to their website, but that traffic doesn't convert into leads and sales. This leaves both marketing and sales professionals confused about why site visitors fail to take action, such as completing a web form, making an appointment or visiting a model home. In this session, you'll learn how to track your customers' behavior and response to your content so you can begin closing the the gap between sales and marketing goals and outcomes, and leave with an action plan for doing so.

What You'll Learn:
Learn what to track in online marketing.
Explore the best ways to set up and evaluate goals and conversations and how to assess tracking reports.
Understand what tools you could be using to improve conversion, such as live chat, landing pages and social media management.