Eliminate the Drama with Your Customers

Thursday, January 21 | 1:00 - 2:00 PM
Location: South 221

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Remodelers, Single Family - All

Track(s): Sales, Marketing & Customer Focus

Speaker(s): 
John Crabbe, Crabbe Homes, Clarksville, TN | 
Ed Earl, Priority 1 Projects, SAN DIEGO, CA | 
Dan Houghton, BuilderTREND, Omaha, NE | 
Joe Stoddard, Mountain Consulting Group , LLC, Lawrenceville, PA

What It’s About:
It is no secret that customers don't always have a positive experience with their builder – leaving both the customer and your team frustrated and exhausted. However, by effectively setting expectations, documenting the process, collaborating and communicating with customers before, during, and after the job, you can eliminate the drama with even your most challenging clients. In this session, you will learn how to fully engage customers, reduce conflict, eliminate costly errors and develop a sales-to-warranty platform that ensures your customers become your greatest advocates long after the job is complete.

What You'll Learn:
Learn how to establish realistic customer expectations from the beginning, even before the contract is signed.
Develop systems that enable your field staff to be fully engaged with customers by promoting effective communication and eliminating the unknown.
Develop a quality assurance practice that ensures you and your customer are always on the same page throughout the project.
Learn how you can utilize technology and other business tools to maximize customer happiness and increase your team's efficiency at the same time.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)