Enhancing Your Referral Relationships

Periodontists are facing a more competitive environment, especially since general dentists are now placing implants. The unique nature of a periodontal practice requires specialized marketing and practice management techniques. This course, developed exclusively for periodontists, provides attendees with numerous tips and techniques for increasing referral - both from satisfied patients, as well as professional referral sources. Specific guidance for explaining the benefits of periodontal and implant treatment to patients, quoting fees and achieving case acceptance will also be covered. This presentation helps periodontists and staff learn how to educate the public, improve communication, incorporate new business technologies and build the periodontal practice.