Extreme Makeover Live: Internet Marketing Edition

Wednesday, January 20 | 3:00 - 4:30 PM
Location: South 228

Format: Building Knowledge Session 
Level of Content: Advanced 

Appropriate for: Multifamily Builders & Developers, Sales & Marketing Professionals, Single Family - All

Track(s): Sales, Marketing & Customer Focus

Speaker(s): 
Will Duderstadt, M/I Homes, Columbus, OH | 
Paul Fireman, Fireman Creative, Pittsburgh, PA | 
Dennis O'Neil, ONeil Interactive, Inc., Hunt Valley, MD

What It’s About:
Real builders. Real marketing. Live solutions. During this advanced, 90-minute session, audience members can volunteer to have their digital marketing critiqued and tweaked live and completely unscripted. All topics are fair game – from branding and messaging to paid search, social media and CRMs – as industry experts explore, diagnose and troubleshoot real-world builder marketing problems. You can volunteer to put yourself in the hot seat or participate in the live audience polls. Be prepared to dig deep, get your hands dirty and witness an Extreme Digital Marketing Makeover in action.

What You'll Learn:
Determine the ROI of specific digital marketing opportunities to make the most of your available marketing budget.
Prioritize your marketing challenges to ensure you stay focused on the most important tasks first.
Discover tools, such as Google Analytics, to properly measure marketing activity, and define success and failure.

Continuing Education: NAHB - 1.50 CE hour(s), NKBA - 0.1 CEU(s)