Floorplans, Finishes & Amenities That Will Make Your Community Stand Out

Wednesday, January 20 | 3:00 - 4:30 PM
Location: North 253

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Multifamily Builders & Developers, Designers, Architects, Engineers & Planners

Track(s): Multifamily

Speaker(s): Kate Good, Hunington Residential, The Apartment All Stars and KateGood.com, Houston, TX

What It’s About:
To stand out in the competitive rental market, you need to build what the renter is expecting - and then go beyond that to offer the unexpected features that truly make them take notice. Multifamily builders today are creating a new-and-improved generation of apartments and condos that cater to customers who desire a "slice of unique" combined with a "dash of wow." In this session, you will learn what today's renters want in terms of apartment design, floorplans and interior finish options and how best to deliver that. You will also explore the latest amenities and community features that will make your product stand out and help you take a commanding lead in the marketplace.

What You'll Learn:
Review and compare floorplans and options that can transform your units from "the simple white box" to ones that wow your customers.
See examples of new design for the responsive floorplan as well as add-ons that will make your apartments stand out.
Learn how amenities can be the biggest factor in getting the highest rents in the market, and how to best manage an increased amenity program.
Hear renter feedback about which features, floorplans and amenities stood out when making a decision and why.

Continuing Education: NAHB - 1.50 CE hour(s), NKBA - 0.1 CEU(s)