From Empty-Nesters to Generation Z: A Detailed Look at Today’s Diverse Mix of Renters

Tuesday, January 19 | 1:00 - 2:00 PM
Location: North 253

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Multifamily Builders & Developers, Sales & Marketing Professionals

Track(s): Multifamily

Speaker(s): Lisa Trosien, ApartmentExpert.com, Aurora, IL

What It’s About:
Today's renters are a mix of just about everything: empty-nesters, renters by choice and the much-talked-about Millennials. And just when you think you have all the groups figured out, Generation Z comes of age and target marketing gets even more complicated. But in all actuality, understanding today's renters is not as difficult as it may first appear. Yes, there are certain generational differences you must be aware of when leasing and marketing - and this session covers exactly what you need to know to attract and lease to today's diverse audience of prospective renters.

What You'll Learn:
Learn why you only have 8 seconds to keep a Gen Z's attention before they leave you, and how to communicate with them effectively to avoid disengagement.
Explore why a digital strategy is essential for successfully reaching today's renters.
Understand how to speak the language of the youngest generations of renters and learn how to welcome and utilize their ubiquitous cellphone in the leasing process.
Discover the best time to email prospective renters and how to make your messages stand out from all of the other noise they receive.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)