From Online to Onsite: Mapping out Sales Success in 2016 & Beyond

Tuesday, January 19 | 1:30 - 4:30 PM
Location: South 233

Format: Master Session 
Level of Content: Advanced 

Appropriate for: Remodelers, Sales & Marketing Professionals, Single Family - All

Track(s): Sales, Marketing & Customer Focus

Speaker(s): 
Mike Lyon, CMP, Mike Lyon Group, Inc., Tulsa, OK | 
Matt Riley, Royal Oaks Homes, Raleigh, NC | 
Ryan Taft, Shore Consulting, Auburn, CA | 
Laurie Tarver, Mattamy Homes, Orlando, FL

What It’s About:
Learn how build a sales machine that is 300% more effective by uniting two unique sales and marketing roles. With customer expectations having changed dramatically in the past five years, it is now imperative that your online and onsite sales programs work hand-in-hand. This Master session will provide you with in-depth strategies for creating a remarkable experience that exceeds customer expectations from the time they click "submit" until they say "yes". But this bulletproof strategy is only as good as the sales staff you have to execute it, right? You'll also learn how to create a recruiting and training program that is second to none.

What You'll Learn:
Create a structured online sales program that results in higher prospect engagement and increased appointments.
Drive more sales by embracing the six rules of experiential selling.
Develop a solid bench of sales professionals by recruiting and training top talent.

Continuing Education: NAHB - 3.00 CE hour(s), NKBA - 0.3 CEU(s)