Give Your Realtor a Hug: New Partnership Strategies That Profit

1:00 PM - 2:00 PM
Las Vegas Convention Center, South 220

Format: Building Knowledge Session
Level of Content: Novice
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Sales & Marketing Professionals

Speaker(s): 
Linda Hebert, Diversified Marketing & Communications, Pleasanton, CA
Lisa Lenhart, Eastwood Homes, Charlotte, NC
Tammie Smoot, MIRM, Builders Digital Experience, Cary, NC

What It’s About:
If you are looking for more new home sales, it's time you got cozy with your local Realtor community. Most new homes are sold with the assistance of real estate agents, and if you aren't effectively marketing to them, you are definitely losing sales. Many builder-agent partnership programs are out-of-date, especially in today's tech savvy real estate world, which means these agents don't have the tools or incentive to bring you buyers. In this session, the common myths of working with Realtors will be discussed, and the most effective messages and programs that resonate with them will be explored. You'll learn about technologies to help sell your homes, and the best practices for communicating with our agent friends.

What You'll Learn:
Analyze current data on why real estate agents do or do not sell new homes so you can create a new Realtor partnership.
Discover technologies and tools that make a real estate agents job easier so they want to bring more buyers to your door.
Understand the tools that you can use to communicate with today's tech-savvy agents and how to track the effectiveness of your efforts.
Gain a better understanding of how to truly partner with agents for more sales, more referrals and more rewarding relationships.