GM Session

3:00 PM - 4:00 PM
Las Vegas Convention Center, South 223, Level II
Track: High Performance & Energy Efficient Building
Continuing Education: NAHB – 1 hour
Level: Intermediate

Like auto companies, homebuilders are a profit-focused group whose successes and failures depend on the ability to operate efficiently while responding to market shifts and demands. Consumer preferences and industry regulations are trending towards the need to implement more green and sustainable practices in building; however, many builders and remodelers
are struggling to find ROI in doing so. Hear how a stalwart company like General Motors, the cornerstone of an industry perhaps least expected to embrace green, made the decision to be proactive in developing more sustainable products (even amid a challenging economy) and in doing so, was better able to meet consumer demand, reduce operating costs and improve their bottom line.

Speaker(s):
Michael J. Robinson, General Motors Company, Detroit, MI