Good Community Design Matters: Creating the “It Factor”

Tuesday, January 19 | 10:00 - 11:00 AM
Location: South 232

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Designers, Architects, Engineers & Planners, Land Development, Single Family - All

Track(s): Design, Land Development & Community Planning

Speaker(s): 
Brad Haigh, PLA, Norris Design, Denver, CO | 
Greg Shron, AIA, LEED AP Homes, EYA, Bethesda, MD | 
John Ward, 505Design, Boulder, CO

What It’s About:
There are places you encounter in your life that feel special, unique, historic and authentic; they have the "It Factor." Buyers are looking for more than just the status quo these days, and with good design, you can create the "It Factor" to achieve higher return on investment, increase values and leave your legacy. From increased project identity and market differentiation to higher sales, designing and creating a sense of place for your projects matters. This session will highlight key developments that have branded the design aesthetics and reveal lessons learned, insights, and tips on creating your "It Factor."

What You'll Learn:
Discover the importance of theming and branding in your projects.
Identify what it takes to create a true sense of community.
See creative design and site solutions that spark ideas for your next community.
Learn from our team's years of experience what we think creates the "It Factor."

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.00 LU hour(s)