Harnessing the Marketing & Collaborative Powers of Houzz

Wednesday, January 20 | 8:00 - 9:00 AM
Location: South 228

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Remodelers, Sales & Marketing Professionals, Single Family - All

Track(s): Sales, Marketing & Customer Focus

Speaker(s): 
Linda Cohen, Toll Brothers, Horsham, PA | 
Mary DeWalt, CMP, MIRM, Mary DeWalt Design Group Inc., Austin, TX | 
Doris Pearlman, MIRM, IIDA, Possibilities for Design, Denver, CO

What It’s About:
Houzz is a powerful platform for designers, builders and remodelers, but are you maximizing all the benefits the site offers? In this session, you'll learn ways to use Houzz as a lead generation tool, but also how to take full advantage of the collaborative powers it offers for existing projects. By utilizing shared idea boards and images, you can help clients define their vision early on, saving you hours of back-and-forth and design time. Houzz also provides builders and designers a joint platform to fine-tune ideas prior to implementation, increasing efficiency and eliminating surprises. Finally, we'll explore how to increase interaction with potential buyers and explore ways to track new trends in design, architecture and marketing.

What You'll Learn:
Learn how to virtually collaborate with your team and clients, so to give new life to design inspiration and concepts.
Leverage tools such as shared idea boards and images to prepare, inform and encourage your buyers to explore design concepts and define their vision and style.
Understand how to engage buyers and increase interaction through Houzz's web-based campaigns and social media platform.
Learn advanced Houzz techniques that will enable you to use the site's audience as a focus group for your business.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)