How to Best Design, Brand & Market to Attract the Millennial Buyer

Wednesday, January 20 | 3:00 - 4:30 PM
Location: South 221

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Designers, Architects, Engineers & Planners, Sales & Marketing Professionals, Single Family - All

Track(s): Design, Land Development & Community Planning

Moderator(s): Jerry Gloss, AIA, CAASH, KGA Studio Architects, Louisville, CO

Speaker(s): 
Joel Cox, MilesTDS, Greenwood Village, CO | 
John Guilliams, KGA Studio Architects, LOUISVILLE, CO | 
Angela Harris, TRIO Environments, Denver, CO | 
David Miles, Miles BrandDNA, Englewood, CO

What It’s About:
During this fast-paced, interactive session, a team of industry professionals - including an interior designer, architects, a branding professional and digital strategist - will demonstrate best practices for designing and marketing for the Millennial. The panelists will discuss the myths and facts of this immense, diverse and emerging buyer segment whose use and understanding of technology is as important as breath itself. Three different community types attractive to the Millennial will be discussed and a design case study illustrating the development of a plan for one of those communities will be presented. Examples of interior design and digital marketing strategies specifically targeted to this demographic will also be shared.

What You'll Learn:
Discover the places, communities and features Millennials gravitate to and why.
Gain insight into the digital tactics that are preferred by this buyer segment and catch their attention.
Analyze the design rules and features architects and interior designers use to create a successful, value-based home design for the Millennial.
Understand how competing with the "apartment effect" impacts Millennial product design.

Continuing Education: NAHB - 1.50 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.50 LU hour(s)