How to Integrate Online with On-Site for Amped-Up Sales Results

10:00 AM - 11:00 AM
Las Vegas Convention Center, South 220

Format: Building Knowledge Session
Level of Content: Advanced
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Multifamily Builders & Developers, Sales & Marketing Professionals, Single Family - All

Speaker(s): 
Myers Barnes, MIRM, MIRM, Myers Barnes Assocites, Inc., Kitty Hawk, NC
Mollie Elkman, Group Two Advertising, Philadelphia, PA

What It’s About:
When you can seamlessly integrate your online and on-site messages, beautiful things begin to happen. Since for many potential buyers the first touch point is online, the message that flows from website to on-site must be clear and consistent. During this advanced session, you'll discover how to turn your online marketing and your on-site sales team into a lead generation, sale-closing machine, and come away with proven strategies and tools needed to harness the power of our hyper-connected world so that you build substantial profits.

What You'll Learn:
Examine the blueprint for sales and marketing success, which includes catching online registrations, following up with leads and converting on-site prospects to buyers.
Learn the nitty-gritty of budgeting and implementing your sales and marketing plan, including strategies of turning online lookers into conversions.
Review the steps of how to equip your sales team so they can begin to generate more profitable sales.
Tap into a fresh, innovative business plan that will increase your bottom line and put the fun back into business .